Inhorgenta 2024

Trends and highlights


That was Inhorgenta 2024, everything is packed up again and the hall doors are closed.

25,000 visitors, 870 exhibitors and 4 exciting exhibition days - INHORGENTA 2024 is now history. The trade fair organizers recorded a 5% increase in visitors, with many of the first-time visitors coming from the Czech Republic, Switzerland, China, France, the Netherlands and Norway. “This large increase in exhibitors and visitors is a great confirmation of our new concept and I am already looking forward to implementing the plans for internationalization for 2025,” says Exhibition Director Stefanie Mändlein.

We can also look back on a successful trade fair and would like to present the latest trends and highlights from our stand today. You will find detailed product descriptions in the link below.

• Powerful and easy-to-use Marking laser "JewelLiner " with suction and extensive training documentation.
• New Leica Investa 3 microscope in a complete set with GRS Acrobat Versa holder
• New presentation of testing devices for testing real and labgrown diamonds from Presidium
• Demonstration of the new high-resolution Video inspection system TEC-Scope Plus.
Easy and Gemlightbox photo studios with artificial intelligence
• Novel goldsmiths shaping tools or cutting out from Durston
• Tried and tested: fine welding device from Lampert PUK6 with microscope
• New presentation of press stamps for easy changing of RX glasses and bezels made of metal or ceramic.

50 years of Inhorgenta - and Boley was always there

This year we were also delighted to receive a special honor. In the presence of Ms. Stefanie Mändlein and Mr. Stefan Rummel, we were honored by the trade fair management for 50 years of uninterrupted participation as an exhibitor. We are delighted to receive this award and are also proud to have accompanied this trade fair as a partner over the years. We would therefore like to take this opportunity to thank you as visitors to this trade fair. Because you have also contributed to making this trade fair what it is today.

Redesigned exhibition stand

In order to be able to present our wide range of products to you even better and more clearly, we have enlarged and redesigned our stand this year. Machines and small tools awaited your expert inspection and use on the large platforms. Many visitors made extensive use of this opportunity to put our tools through their paces, pass on their opinions to us and make recommendations.

Save the date

PUK Seminar


BOLEY WORKSHOP PUK FINE WELDING: 27-28.04.2024 IN STUTTGART

After five years of abstinence, we are pleased to be able to offer you a BOLEY WORKSHOP on PUK fine welding again today. In cooperation with Lampert Werktechnik, we have succeeded in organizing a workshop on PUK fine welding again after May 2019.

Under the leadership of Ms. Susanne Englert, master silversmith and, among other things, teacher at the stately drawing academy in Hanau, we offer you a weekend seminar with extensive training and exchange of experience on 27-28.04.2024 in our premises in Stuttgart-Degerloch. You will be trained on the latest devices “PUK 6” from Lampert Werktechnik and only need to bring your own jewelry and watches as practice pieces.

As a participant, you will be introduced to PUK welding technology, including the following welding topics:

• Application of metals
• Welding silver
• Making ring changes
• Welding ear studs
• Welding of settings
• Repairing metal bands
• Reconditioning of watch cases
• Treatment of your individual special applications

Please note that the number of participants is limited to 10. We therefore look forward to receiving your binding, written confirmation at support@boley.de or with the enclosed registration documents.

Labgrown diomonds

The Difference


NATURAL VERSUS LAB-GROWN DIAMONDS

Did you know that there is one important difference between natural and lab-grown diamonds? Natural diamonds can contain nitrogen atoms or aggregates. Nitrogen is one of the most common impurity elements in natural diamonds and can affect their color and properties. The presence of nitrogen can lead to a yellow or blue color in the diamond. However, there are also diamonds that are almost free of nitrogen and are therefore colorless or of high purity. However, these diamonds make up only 1.8% of all natural diamonds. The laboratory-grown diamonds are either grown under high temperature and high pressure (HTHP = high temperature - high pressure) or produced using a chemical vapor deposition process (CVD = chemical vapor deposition). The artificially produced diamonds have no nitrogen atoms or aggregates. The testing devices for laboratory-grown diamonds make use of this distinguishing feature by detecting the presence of a nitrogen atom/aggregate in the naturally grown diamonds via UV light refraction.

Procedure for testing laboratory-grown diamonds:

The technology of the testing devices for purely laboratory-grown diamonds (ARI, SDS II) is not suitable for simulants such as zirconia or cubic zirconia and in these cases returns ‘diamond’ as the result. The conventional diamond tester “Diamondmate-A” (PDMT-A)" or the “Adamas” can help here, as it can identify cubic zirconia and colourless sapphires.

1st test step:
Therefore, test the stone in question in a first test step with the “Diamondmate-A”, the “Adamas” or Multitester III to ensure that it is indeed a diamond. If the tester has identified the stone as a ‘diamond’, it means that the stone is either a natural diamond, a lab-grown diamond or a moissanite.

2nd test step:
In a second test step using a tester for lab-grown diamonds (ARI, SDS II), you can then subdivide the natural diamonds from the lab-grown diamonds and moissanites.

Click here for the gemstone testers:

Boley Inhorgenta

Partnership with Horotec

Horotec supports Gebrüder Boley at the INHORGENTA 2024 Trafe Fair.

Get 10% Disount all Horotec Tools during 29.01.2024 - 19.02.2024

Did you know that Horotec from La Chaux-de-Fonds in Switzerland, the world-renowned supplier of watchmaking and precision engineering tools, and Gebrüder Boley have been working together successfully for several decades?

And this co-operation is growing from year to year, so that Boley is currently one of Horotec's leading sales partners worldwide. Both companies co-operate regularly at trade fairs and other events. At the newly designed INHORGENTA stand of Boley in Hall C2, Horotec will be presenting the following interesting innovations, among others:

  • Universal tool for milling, drilling and deburring (Boley Art.-No. 514700)
  • Dial kit for setting the dial feet (Boley Art.-No. 514710)
  • Professional grinding tool for screwdriver blades (Boley Art.-No. 511266)

You will also benefit from 10% discount on all HOROTEC tools listed in the Horotec shop-in-shop section during 29.01.2024 - 19.02.2024. You can experience many of these tools live at the Boley stand at INHORGENTA.

In addition, Boley stocks over 300 Horotec tools online. If you cannot find a Horotec reference in our online shop, please enquire via chat or email by support@boley.de for the price and delivery time. We can usually get you the desired Horotec item at short notice.

Your Boley Team

Visit us!

Hall C2 Booth 302

50TH ANNIVERSARY OF INHORGENTA MUNICH 1974 - 2024

The Inhorgenta Munich trade fair has undergone an impressive development since its beginnings. It was first launched in 1974 and has since developed into one of the world's leading trade fairs for jewelry, watches and gemstones. The fair provides a platform for exhibitors from all over the world to present their latest products and innovations and to make business contacts.

The 50th anniversary of the fair is a milestone that we are proud of. It is a sign of the continuous development and success of Inhorgenta Munich. And GEBRÜDER BOLEY is also proud of its 50 years of uninterrupted participation in this trade fair, which has accompanied us in partnership over the past years. We would like to take this opportunity to thank you, our visitors, who have contributed to making this fair what it is today.

To mark the 50th anniversary of GEBRÜDER BOLEY's participation at Inhorgenta Munich, we have not only redesigned and enlarged our stand, but we will also be presenting interesting new products and offers that we will be presenting to you in February 2024. You can already see one of the new products today with the power riveting machine of the brand "Bergeon-Star " shown here. It symbolizes the development of tools in the watchmaking trade: from the beginnings of the classic “Boley” power riveting machine in the traditional wooden box from the 1970s to the new development under the "Bergeon-Star " brand, which you will be able to see at the GEBRÜDER BOLEY stand.

We look forward to welcoming you at the upcoming Inhorgenta Munich from 16.02.-19.02.2024 at our booth no. 302 in hall C2. Let's celebrate the 50th anniversary together.

Your Boley exhibition team

Battery Rewards 2024

What reward can it be?


Take advantage of our premium Rewards battery campaign for the year 2024 and secure your personal annual bonus right now.

In the new year, you will once again have the choice between three attractive battery premiums. We have selected the battery premiums with great care and they all come from premium brand manufacturers. These are practical items for everyday use that are currently the focus of interest.

The purchase of battery packs from the ENERGIZER, MURATA/SONY and RENATA brands will follow the tried and tested pattern: spread the purchase of the packs over the entire year 2024 according to your individual requirements. The final settlement of the annual premium will then only take place at the end of 2024.

The following battery bonus are available to you in 2024:



1. Hot air fryer “Caso AF 250” for fat-reduced preparation of any food

• Prepare your food fat-free - for a crispy, even result on the outside and a juicy inside at the same time.
• Achieve perfect and fast baking results thanks to the innovative CASO airflow technology for better and more efficient heat distribution.
• Benefit from a wide range of application options: Heating, deep-frying, roasting, grilling, baking and keeping warm.
• Large frying basket with 3 liter capacity for up to 5 portions.
• Stiftung Warentest verdict, issue 6/2019 "Good (1.8)".

You will receive this bonus free of charge if you purchase 3 battery packs spread over the whole of 2024.



2. Set of 4 “MÖVE Superwuschel” terry towels in a practical gift box

• Pamper your loved ones with super soft towels, “made in Germany”.
• Four standard 50x100cm terry towels made from 100% white cotton.
• Environmentally friendly and tested for harmful substances in accordance with Oeko-Tex Standard 100.
• In gift box with window lid and all-over print of the MÖVE logo.

You will receive this bonus free of charge when you purchase 1 battery pack, spread over the whole of 2024.



3. compact wallet “Secrid Miniwallet Black” - the perfect all-rounder in a small format

• Plenty of space for up to 6 protected cards and 4 extra cards as well as banknotes and a small coin pocket.
• 4/6 cards in an aluminium card protector that protects against bending, breaking and unwanted NFC and RFID data tapping.
• With metal lever for automatic card removal
• Environmentally friendly production with a CO² impact that is 100% offset
• Smooth, black surface made from the best quality European cowhides

You will receive this bonus free of charge when you purchase 1 battery pack, spread over the whole of 2024.


Boley Workshop

Quick recap


BOLEY WORKSHOP - DETAILED TRAINING AT THE HIGHEST LEVEL

After April 2022, BOLEY conducted the 2nd workshop on Saturday 21/10/2023. Approximately 30 interested parties attended this year's workshop, confirming BOLEY's expectations and underpinning the status of this workshop as an important event for information gathering in new technologies. Of the 30 participants, half came from a larger radius of 100 km, which underlines the supra-regional character of this event.

One of the most outstanding features of this year's event was the quality of the environment for workshop leaders and participants alike. BOLEY placed great emphasis on creating an atmosphere conducive to exchange and innovation.

This type of workshop was also praised for the high level of practical exchange between the qualified speakers. The expert discussions offered at the event were of a high standard and attracted a knowledgeable audience who were keenly interested in the topics covered on marking laser technology, CNC-controlled engraving machines, PUK fine welding technology and computer-controlled watch testing.

The quality of the exchange between participants, whether watchmaking or goldsmithing, remains the strength of the BOLEY workshop. Fruitful encounters and potential partnerships were at the heart of this year's event, a feature on which BOLEY will continue to build.

The vast majority of participants surveyed were very satisfied with the event and have already expressed their interest in the next workshop.

So we are looking forward to another exceptional workshop in April/May 2024, the exact date of which we will communicate in due time. Stay tuned and join us for an unforgettable experience in the exciting world of watch and jewellery technology.

Boley live

social media


Follow us on Instagram - experience BOLEY live!

Did you actually know that we have passed the magic mark of over 12,000 followers in “B-to-B” (among business partners), making us one of the most contacted Instagram accounts in watch and jewellery technology? And every day there are more!

If you don't want to miss the best pictures and most interesting short videos or online stories from BOLEY, then you should follow us on Instagram. Enter into dialogue with us and learn more about the news, activities and promotions from our company first-hand via photos and videos.

Give us a glimpse behind the scenes of your daily work and show us how you use tools and machines from BOLEY. To do so, tag us in your posts or online stories with @boley.de or use the hashtag #myboley. We will be happy to publish your contributions in our stories.

@boley.de
#myboley

Boley

10 years boley own brand


Boley tools - successful for 10 years with the “Boley” own brand

Did you know that the company Gebrüder Boley has been successfully producing its own brand of tools exclusively under the “Boley” private label for almost ten years.
And we regularly maintain and expand this own brand, whereby only tool quality “made in Germany” or “Swiss made” may adorn our own brand. We place the highest value on the high product quality, durability and sustainability of our tools and are in constant contact with our suppliers in Germany or Switzerland, who produce these tools exclusively for us. New products are also created in close cooperation with our long-standing precision mechanic ateliers.

In the past years, Gebrüder Boley has developed into one of the leading tool dealers in the watch and jewelry industry in Europe and the world. We offer one of the most extensive ranges of high quality watchmaking and goldsmith tools: from the classic watchmaker screwdriver to the high quality ring saw pliers “made in Germany” you will find everything from one source at www.boley.de. Because our foreign customers also appreciate the quality of our tools with the own brand “Boley”, today almost 35% of all tools are exported.

Currently, you can find about 250 private label “Boley” products online in the Boley online store: just look for our “Boley” logo and the stylized “B” when placing your order. Only Boley private label products are allowed to carry this logo on the tools. We will be happy to answer any further questions you may have about Boley tools by chat or by email at support@boley.de. We thank you for your loyalty and trust in our private label.
Your Boley Team

Busch

New in the assortment


BUSCH HighTech-Tools Fig. 413 AU/HM - the novelty for the goldsmith „made in Germany“

These newly developed setting burs Fig. 413 AU/HM made of hard metal are a “must-have” for every goldsmith and jewellery studio.

Durable and powerful, the new BUSCH setting burs are made of hot isostatically compressed finest-grain carbide material. They are used for particularly hard jewellery materials such as platinum, titanium or white gold, where they demonstrate their especially positive properties.

Benefit from the dimensional accuracy, the long service life and the impressive cutting performance of the new carbide burs. And thereby also increase the economic efficiency of your work.
In addition, there is also an assortment in the most popular sizes!

The new BUSCH setting burs will be available from approx. mid-September 2023.

Horia

AMF 2015


Multi-purpose tool „Horia AMF 2015“ for working on cases and metal straps

Multi-purpose tool for watchmakers, which finds its application in daily use for various functions:

• Case opener for pressed backs
• Bezel lifter
• Strap shortener for metal straps
• Removal and insertion tool for screwed tubes
• Removal and insertion tool for pressed tubes

The tool impresses with various adjustment possibilities, among others the height of the spindle and the work table can be adjusted. The multifunctional tool is available in three different versions:

Master set, Boley no. 606900:
• for lifting off pressed case backs and bezels
• for unscrewing and screwing in screwed and pressed tubes & pushers
• for shortening metal bracelets
• Supplied with various inserts (basic equipment)

Basic-Set A, Boley-No. 606905:
• for lifting off pressed case backs and bezels
• Delivery without inserts no. 606907, these must be ordered separately

Basic-Set B, Boley-no. 606906:
• for unscrewing and screwing in screwed and pressed tubes & pushers
• without inserts no. 606907, these must be ordered separately

Studex

back to school


The BOLEY ear stud campaign for the start of school:

For the little ones piercing their ears - attractive gifts as a reward!

This summer, Gebrüder BOLEY is once again launching an ear stud campaign for the little ones. Reward your youngest customers at the start of school with attractive, free gifts: Lollipops, children's rings and bracelets.
During the period from 14 August to 30 September 2023, order 3 PU (6 pairs each) of Bonflair Silence 75 ear studs - freely assorted according to your choice - and you will receive one of the following three free promotional gifts:

1. a large outer pack of 50x Chupa Chups lollipops.
2. a heart-shaped plastic case with 36x coloured children's glitter rings
3. a bag of 12x coloured wooden bracelets

Crank up your ear piercing and actively advertise using our „start of school“ ear piercing poster. Paired with the 2x DIN A1 posters, you will also receive a set of balloons that will attract additional attention in front of or inside your shop. Reward your “brave” little customers with the above three gifts and make ear piercing an experience for the children, so that they will report positively on it later and perhaps stay with you as a loyal customer.

Why engravings?

Your advantage


PERSONALIZED ENGRAVING STIRS CUSTOMERS' EMOTIONS AND CREATES ADDITIONAL REVENUE STREAMS

Personalize and enhance the customer experience in your store, through your e-commerce website or even at your on-site events. Gebruder Boley will guide you in your multi-channel marketing strategy so that you are able to offer your customers customization of their watches or jewellery.

Give your customers the opportunity to make each of your products a unique gift. Customizing your products has the following benefits:

1. Creates a unique, positive customer experience: on-site engraving creates a unique experience by allowing your customers to witness the engraving of the item.

2. Strengthens customer relationship: customer satisfaction is the first step to customer loyalty. Personalization increases the value of products and services and creates a memorable moment for your customers.

3. Customized offers: The versatility of CNC engraving machines allows you to diversify your business and expand your customer offering. Thanks to the digital preview, customers can choose their object and specify what they want to engrave
on it (text, illustration, photo, etc.).

4. Difference from the competition: personalized engraving is a great way to stand out from the crowd. The consumer shares their unique products, thus promoting your specialty store on social media and to friends.

5. Strengthens your brand image: personalized advice can offer original and unlimited options that reflect the image of your brand.

6. Developing a new source of income: By offering different text and image variations for the same product, a wider audience can be targeted and they thereby increase the average customer purchase.

Contact us at support@boley.de for more information on CNC laser or mechanical engraving (rotary or diamond). Gebruder Boley has the advantage of being proficient in both technologies, so you can choose which type of engraving machine is best suited for your watch and jewelry engraving needs. In addition, you will benefit from numerous accessories that have been specially developed for the jewellery sector.

Your Boley Team

Bergeon & Boley

La Chaux de Fonds & Stuttgart


BERGEON & CIE AND GEBRUDER BOLEY - SUCCESSFUL COOPERATION FOR OVER 100 YEARS!

Did you know that Bergeon & Cie, the world-renowned supplier of watchmaking and precision mechanics tools, and Gebrüder Boley have been working together successfully for over 100 years?

And this cooperation is expanding more and more from year to year, so that Boley is currently one of Bergeon & Cie's leading sales partners worldwide. Both companies cooperate regularly at trade fairs or other events (in-house training, company events, etc.) and are in constant contact to present innovations or solve problems for you as a customer.

In recent years, Bergeon & Cie has developed from a successful tool dealer to a manufacturer of the latest generation. This manufacture is a reference in the watch industry and offers the most comprehensive range of watchmaking tools and equipment: from the classic watchmaker's screwdriver to the latest generation watchmaker's workbench. Today, Bergeon manufactures almost 75% of its own products.

The company Gebruder Boley has accompanied this development for over 100 years and stocks over 1,000 Bergeon products online: simply enter the Bergeon reference in the search field of the Boley e-shop and you will automatically be directed to the corresponding article. If you do not find a Bergeon reference in our online shop, please ask for the price and delivery time by chat or by email at support@boley.de. We can usually get you the desired Bergeon item within 2-3 weeks.

Your Boley Team

BN Laser Technology

Marking laser "made in Germany"


- THE ALL-ROUNDER AT AN ADVANTAGEOUS PRICE -

Engraving, marking and labelling lasers in a single machine. The fully automatic and compact marking lasers “JEWELliner XS” are suitable for marking or engraving all metals, selected plastics and ceramics. Its extremely high laser beam quality delivers the best results even with small and deep engravings. All “JEWELliner XS” are equipped with a flat table for flat engravings as well as a roll-off device for inside and outside ring engravings. Thanks to its compact and space-saving housing size, it can be used even in the smallest workshop.

The marking lasers are used in goldsmithing, wedding ring production, jewellery production as well as in other production areas.

The “JEWELliner XS” is available in three different versions:

  1. “XS2”
    The entry-level version for less than € 10,000 net is suitable for smaller, price-conscious goldsmiths. It is the basic version with a simple scissor table and reduced marking field (70x70 mm).

  2. XS
    The standard version for price-conscious goldsmiths and jewellers who require high quality flat engravings. The “XS” impresses with a larger housing incl. professional flat table with a larger inscription area for flat engravings of 110x100 mm.

  3. XS Pro
    The professional version for high-class jewellers and service centres offers in addition to the “XS” described under point 2, the “XS Pro” offers a removable gear-controlled unwinding device, a professional flat table “X-Portal”, a fully automatic focus for ring engravings as well as an HD laser camera system for live images.

Let us advise you on the advantages of the new “JEWELliner XS” and contact our technical advisors at support@boley.de for further enquiries.

Your Boley Team

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